Basicsmarketing

THE BASICS OF MARKETING – A ONE-DAY WORKSHOP

OVERALL AIM OF PROGRAMME:

•        To help delegates understand how to implement an effective marketing programme and how marketing can be used to position
the organisation for success

OBJECTIVES:

•        To enhance understanding of marketing and its role in the organisation
•        To encourage a marketing-led approach to the business
•        To enable delegates to develop a marketing plan for the business
•        To equip participants to manage, monitor and measure the marketing function and those who carry it out

An organisation’s most influential and creative business tool is marketing. Like any powerful instrument, it needs to be constantly
reviewed, evaluated and refined to meet new challenges, whether these are driven by competitors, technology, economics, or general
market forces.

Everything about marketing evolves around satisfying the customer, and by identifying customer needs and maintaining relationships
with them, you can look at ways to make your service or product more attractive, appealing and relevant than your competition.

This practical and interactive one-day seminar focuses on the following areas:

•        WHAT MARKETING IS AND THE ROLE IT PLAYS IN THE ORGANISATION
•        THE MARKETING MIX
•        MARKET RESEARCH
•        IDENTIFYING AND TARGETING CUSTOMERS
•        CREATING A COMPETITIVE EDGE
•        DETERMINING YOUR MARKETING STRATEGY
•        DEVELOPING A MARKETING PLAN
•        POSITIONING
•        BRAND MARKETING
•        RELATIONSHIP MARKETING
•        THE VARIOUS DISCIPLINES OF MARKETING: Advertising, sales promotion, public relations, direct mail and direct marketing
•        SELECTING AND MANAGING AGENCIES
•        BUDGETING, CONTROL AND MEASUREMENT

COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS, EDUCATION AND NON PROFIT

ASC Training & Consulting