Communications Audit

This involves a thorough examination of both internal and external communications, including messages, channels, audiences reached, timing
and costs. We evaluate the effectiveness of your communications against desired results and, where necessary, recommend changes and
refinements to improve results

Integrated Communications Planning

We develop a total communications plan to support corporate and marketing goals. In addition to public relations and web communications,
which we believe are key activities, the plan may also include direct marketing, advertising, special events, sales promotion, trade shows and
other tools.

Strategic Communications Implementation

ASC can help you implement your communications plan and ensure that every dollar spent contribute to measurable results. We can also help
you hire and train the right people and will work with them as a team to ensure quality work and successful outcomes.

Public Relations and Reputation Management

We specialize in strategic PR planning and implementation and have worked with a variety of clients in the public and private sectors as well as
in education.  PR services include issues management, media relations, event management, word-of-mouth marketing, and brand
development.  We can also advise on global communications and the cultural differences you might encounter when implementing international
PR campaigns.  Susan Croft is co-author of the book
“Managing Corporate Reputation: The New Currency” which was published in 2003.

Internal Communications

ASC also specializes in the often-overlooked function of internal communications.  We believe that effective external communication must start
from within with the development of agreed messages, and the full support and understanding of employees. Our services include internal
communications audits, development of cascaded communications programs and evaluation of progress reports at key stages in the
Home | Training Services | Consulting Services | Our Clients | What Our Client Say  | The Global Team | Events | Publications | Contact Us | About Us     
©2004 ASC Training & Consulting
Designed by TC Design   
ASC Training & Consulting