CRUEL AND UNUSUAL TREATMENT: EFFECTIVE MEDIA SKILLS
2-DAY TRAINING WORKSHOP
FOR SENIOR EXECUTIVES AND COMPANY SPOKESPEOPLE
OVERVIEW OF PROGRAM
In today’s media-driven world where the snappy sound bite often replaces thoughtful argument and discussion, it is vital
that executives from both the public and private sectors know how to conduct themselves in media encounters and convey
their messages as well as project their image through television, radio and print.
This 2-day workshop, offered exclusively by ASC Training, will focus on what to do and what not to do in media interviews
– both print and broadcast. The workshop will also examine the new media landscape including the rise of investigative
journalism and the effect this has on businesses and individuals. Delegates will learn the Golden Rules in conducting
effective media interviews and will have the opportunity to demonstrate them in role play videotaped sessions.
The course will also examine the way the media operate in a crisis and you will learn the key steps necessary in crisis
planning - the equivalent of insuring your most valuable asset - your reputation!
This program is a must for anyone whose job involves dealing with the media as a company spokesperson.
The program covers the following areas:
DAY ONE
• How the media work: Different categories of media; the role of the reporter
• The new media landscape; realities of the digital era; what makes news, what isn’t news
• Working pro-actively and reactively with the press: How to convey your message and how to respond to the unexpected
• Crisis communication – dealing with the worst case scenario.
How the media operate in a crisis: Media hostage
hijacking tactics and
How to deal with negative issues
• Effective interview techniques: Bridging, flagging, pausing, driving the agenda, responding to negative questioning,
body language, etc
• Video examples
DAY TWO
Role play interview sessions which will be videotaped and critiqued by the ASC trainers. Each delegate will have the
opportunity to participate in two separate interviews, the subject of which should be prepared in advance. The focus in
these sessions will be on the following:
Participant’s -
Ability to drive the interview agenda
Handling of hostile and negative questions
Effectiveness in conveying key messages
Body language and eye contact
Clarity, consistency and conciseness
General delivery and deportment
You will also receive your own personal videotape as an aide memoir for future interviews.
Maximum of 5 people per trainer for Day Two.
This workshop can also be run as a one-day program and is adapted accordingly.
2-DAY TRAINING WORKSHOP
FOR SENIOR EXECUTIVES AND COMPANY SPOKESPEOPLE
OVERVIEW OF PROGRAM
In today’s media-driven world where the snappy sound bite often replaces thoughtful argument and discussion, it is vital
that executives from both the public and private sectors know how to conduct themselves in media encounters and convey
their messages as well as project their image through television, radio and print.
This 2-day workshop, offered exclusively by ASC Training, will focus on what to do and what not to do in media interviews
– both print and broadcast. The workshop will also examine the new media landscape including the rise of investigative
journalism and the effect this has on businesses and individuals. Delegates will learn the Golden Rules in conducting
effective media interviews and will have the opportunity to demonstrate them in role play videotaped sessions.
The course will also examine the way the media operate in a crisis and you will learn the key steps necessary in crisis
planning - the equivalent of insuring your most valuable asset - your reputation!
This program is a must for anyone whose job involves dealing with the media as a company spokesperson.
The program covers the following areas:
DAY ONE
• How the media work: Different categories of media; the role of the reporter
• The new media landscape; realities of the digital era; what makes news, what isn’t news
• Working pro-actively and reactively with the press: How to convey your message and how to respond to the unexpected
• Crisis communication – dealing with the worst case scenario.
How the media operate in a crisis: Media hostage
hijacking tactics and
How to deal with negative issues
• Effective interview techniques: Bridging, flagging, pausing, driving the agenda, responding to negative questioning,
body language, etc
• Video examples
DAY TWO
Role play interview sessions which will be videotaped and critiqued by the ASC trainers. Each delegate will have the
opportunity to participate in two separate interviews, the subject of which should be prepared in advance. The focus in
these sessions will be on the following:
Participant’s -
Ability to drive the interview agenda
Handling of hostile and negative questions
Effectiveness in conveying key messages
Body language and eye contact
Clarity, consistency and conciseness
General delivery and deportment
You will also receive your own personal videotape as an aide memoir for future interviews.
Maximum of 5 people per trainer for Day Two.
This workshop can also be run as a one-day program and is adapted accordingly.
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COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS , EDUCATION AND NON PROFIT
BUSINESS , EDUCATION AND NON PROFIT
ASC Training & Consulting
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COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS , EDUCATION AND NON PROFIT
BUSINESS , EDUCATION AND NON PROFIT