EFFECTIVE MEDIA RELATIONS
This practical workshop is a must for anyone who manages media relations for their organizations and is particularly useful for PR account
executives working in agencies. Delegates learn proven techniques for building and improving relationships with the media as well as how to
handle negative news and to work with the media on controversial issues.
The program covers:
The new media landscape and how it affects you and your role
Effective ways to pitch your story
Organizing media briefings and press conferences
Becoming a media resource
Setting up interviews and coaching executives
Media monitoring and evaluating results
1-day program or 2 evenings. Maximum number – 10 people.
COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS, EDUCATION AND NON PROFIT
ASC Training & Consulting