Managing International PR and Marketing Communications Programs

This one-day workshop is designed for those people, both agency and in-house, who are
currently managing international campaigns or who are about to develop such programs.  
Ideally, delegates should have had at least 3 to 5 years’ experience in public relations and
are now seeking to expand their experience on a broader platform.

Course Outline:

The workshop, which is highly interactive and uses a variety of training techniques, will
cover the following areas:

•  Start up strategies, including networks, resources, budgets and reporting
•  Developing a program, including contingency planning and management of
•  Communicating in the New Europe
•  Dealing with the international media
•  Culture, values and attitudes on the global scale
•  Hurdling the language barrier
•  Measuring your program results
•  Working in Asia Pacific, USA and Latin America
•  Case studies and examples
•  Class assignments

Learning Outcome:

At the end of the course, delegates will be able to develop their own international
programs and will have learnt some of the pitfalls and issues associated with operating in
a global market.  
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