Managing International PR and Marketing Communications Programs
This one-day workshop is designed for those people, both agency and in-house, who are
currently managing international campaigns or who are about to develop such programs.
Ideally, delegates should have had at least 3 to 5 years’ experience in public relations and
are now seeking to expand their experience on a broader platform.
Course Outline:
The workshop, which is highly interactive and uses a variety of training techniques, will
cover the following areas:
• Start up strategies, including networks, resources, budgets and reporting
• Developing a program, including contingency planning and management of
expectations
• Communicating in the New Europe
• Dealing with the international media
• Culture, values and attitudes on the global scale
• Hurdling the language barrier
• Measuring your program results
• Working in Asia Pacific, USA and Latin America
• Case studies and examples
• Class assignments
Learning Outcome:
At the end of the course, delegates will be able to develop their own international
programs and will have learnt some of the pitfalls and issues associated with operating in
a global market.
This one-day workshop is designed for those people, both agency and in-house, who are
currently managing international campaigns or who are about to develop such programs.
Ideally, delegates should have had at least 3 to 5 years’ experience in public relations and
are now seeking to expand their experience on a broader platform.
Course Outline:
The workshop, which is highly interactive and uses a variety of training techniques, will
cover the following areas:
• Start up strategies, including networks, resources, budgets and reporting
• Developing a program, including contingency planning and management of
expectations
• Communicating in the New Europe
• Dealing with the international media
• Culture, values and attitudes on the global scale
• Hurdling the language barrier
• Measuring your program results
• Working in Asia Pacific, USA and Latin America
• Case studies and examples
• Class assignments
Learning Outcome:
At the end of the course, delegates will be able to develop their own international
programs and will have learnt some of the pitfalls and issues associated with operating in
a global market.
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