SUCCESSFULLY INTEGRATING MARKETING & PR STRATEGIES
This fast-paced, highly interactive workshop is led by ASC Associate Allyson Stewart Allen and Susan Croft. It is a truth
universally acknowledged that marketing and PR strategies are more effective when they are properly integrated. So why does
this happen so rarely? What gets in the way and how can the obstacles be overcome? The workshop will help you address
these issues and brings the two disciplines together making them speak to each other.
The program is divided into six modules and covers the following:
• Marketing and PR – a mutual partnership
• The challenges of cross-functional collaboration
• Markets, messages and media
• Marketing PR and the rest of the communications mix
• Management issues
• Bringing it all together through a challenging case study
This fast-paced, highly interactive workshop is led by ASC Associate Allyson Stewart Allen and Susan Croft. It is a truth
universally acknowledged that marketing and PR strategies are more effective when they are properly integrated. So why does
this happen so rarely? What gets in the way and how can the obstacles be overcome? The workshop will help you address
these issues and brings the two disciplines together making them speak to each other.
The program is divided into six modules and covers the following:
• Marketing and PR – a mutual partnership
• The challenges of cross-functional collaboration
• Markets, messages and media
• Marketing PR and the rest of the communications mix
• Management issues
• Bringing it all together through a challenging case study
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| ©2004 ASC Training & Consulting Designed by TC Design tomchangsf@yahoo.com |
COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS AND EDUCATION
BUSINESS AND EDUCATION
ASC Training & Consulting
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Home | Training Services | Consulting Services | Our Clients | What Our Client Say | The Global Team | Events | Publications | Contact Us | About Us
| ©2004 ASC Training & Consulting Designed by TC Design tomchangsf@yahoo.com |
ASC Training & Consulting
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COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS, EDUCATION AND NON PROFIT
BUSINESS, EDUCATION AND NON PROFIT