ACHIEVING SUCCESS WITH PUBLIC RELATIONS
A GUIDE FOR THE SMALL AND MEDIUM BUSINESS
How to implement and manage your own PR program
This highly practical one-day workshop will show you how to manage and implement your own PR program on a shoestring (or
cost effective) budget. Designed for the small/medium business owner or anyone responsible for marketing and business
development in an SME, this intensive seminar will provide you with the inside track on PR and show you how to make an impact
in the same way as the big corporations do with their large budgets and plentiful resources.
During this course you will learn:
• What PR is and how it fits into the marketing mix
• How to develop a simple, but effective plan
• How to win friends and influence people in the media
• The do’s and don’ts of press interviews
• How to write a press release
• The best ways to raise your profile and create awareness in your market
• How much to spend and how to measure your success
SAMPLE PROGRAMME:
Understanding public relations and how to use it
• PR versus advertising
• What PR can contribute
• Pitfalls
Developing a cost effective plan
• Aligning PR goals with your organization’s strategy
• Key elements for your plan
• Implementation
Working with the media
• How the media work
• Developing key messages in the sound bite society
• Conducting interviews
• Writing press releases
EXERCISE
The PR tips which all the big companies know
• Raising your profile in the community
• Creating market awareness
• Smart strategies for communications success
Budgeting and measurement
• How much to spend
• When to use an agency or PR consultant and how to select the right firm
• Measuring results
EXERCISE
This is a highly practical workshop with lots of opportunity for debate and discussion, plus exercises and examples that reinforce the main
learning points. Come prepared to work and have fun at the same time!
A GUIDE FOR THE SMALL AND MEDIUM BUSINESS
How to implement and manage your own PR program
This highly practical one-day workshop will show you how to manage and implement your own PR program on a shoestring (or
cost effective) budget. Designed for the small/medium business owner or anyone responsible for marketing and business
development in an SME, this intensive seminar will provide you with the inside track on PR and show you how to make an impact
in the same way as the big corporations do with their large budgets and plentiful resources.
During this course you will learn:
• What PR is and how it fits into the marketing mix
• How to develop a simple, but effective plan
• How to win friends and influence people in the media
• The do’s and don’ts of press interviews
• How to write a press release
• The best ways to raise your profile and create awareness in your market
• How much to spend and how to measure your success
SAMPLE PROGRAMME:
Understanding public relations and how to use it
• PR versus advertising
• What PR can contribute
• Pitfalls
Developing a cost effective plan
• Aligning PR goals with your organization’s strategy
• Key elements for your plan
• Implementation
Working with the media
• How the media work
• Developing key messages in the sound bite society
• Conducting interviews
• Writing press releases
EXERCISE
The PR tips which all the big companies know
• Raising your profile in the community
• Creating market awareness
• Smart strategies for communications success
Budgeting and measurement
• How much to spend
• When to use an agency or PR consultant and how to select the right firm
• Measuring results
EXERCISE
This is a highly practical workshop with lots of opportunity for debate and discussion, plus exercises and examples that reinforce the main
learning points. Come prepared to work and have fun at the same time!
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COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS, EDUCATION AND NON PROFIT
BUSINESS, EDUCATION AND NON PROFIT