MANAGING CORPORATE REPUTATION
This highly topical program can be run as a 1-day interactive workshop or can be presented as a lunchtime lecture for your organization (60 –
Over the last decade business and media interest in reputation has dramatically increased on the back of corporate governance issues, a
spate of corporate scandals, and a wide range of social and environmental accountability cases. The result of all this negative publicity is that
the public have become understandably skeptical about the integrity of corporations, especially in a global market dominated by a few powerful
brands. Consumers are increasingly primed by activists and the media about the behavior of some of their favorite brands and corporations,
causing many firms to mount swift PR campaigns to buffer their reputations.
Although the concept of managing and developing a reputation is not new, what is new is the recognition by corporations of their need to adopt
a more inclusive approach to a much wider range of stakeholders and to commit more resources to this activity.
The workshop, based on Susan Croft’s co-authored book on reputation (click on publications) focuses on these issues and others that affect
reputation management, particularly in challenging times.
ASC Training & Consulting
COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS, EDUCATION AND NON PROFIT