PLANNING AND MANAGING SPECIAL EVENTS
This one-day seminar is intensely practical and provides participants with the definitive A to Z of
event planning.
Using case studies, videos, group exercises and interactive discussion, you will learn the following:
• The role of special events in the marketing mix
• Setting goals and measurable objectives
• Budgeting and budget monitoring
• Tailoring the event to match the objectives
• Marketing the event
• Media relations
• Site selection
• Speaker, celebrity and VIP liaison
• On-site management
• Logistics planning
• Follow-up
• Contingency planning
• Evaluation methods
• Managing international events (including cross-cultural communications)
During the afternoon session, you will work in small groups to develop your own event this will be
presented to the class. This session provides an ideal opportunity to check that all important points
have been taken into account, and to allow participants to apply their own creative thinking and to
apply the learning points in class to a real situation.
Planning and Managing Special Events will be particularly valuable to people in PR, marketing,
marketing communications and business development roles. It is also useful to those in hospitality
and conference management.
This one-day seminar is intensely practical and provides participants with the definitive A to Z of
event planning.
Using case studies, videos, group exercises and interactive discussion, you will learn the following:
• The role of special events in the marketing mix
• Setting goals and measurable objectives
• Budgeting and budget monitoring
• Tailoring the event to match the objectives
• Marketing the event
• Media relations
• Site selection
• Speaker, celebrity and VIP liaison
• On-site management
• Logistics planning
• Follow-up
• Contingency planning
• Evaluation methods
• Managing international events (including cross-cultural communications)
During the afternoon session, you will work in small groups to develop your own event this will be
presented to the class. This session provides an ideal opportunity to check that all important points
have been taken into account, and to allow participants to apply their own creative thinking and to
apply the learning points in class to a real situation.
Planning and Managing Special Events will be particularly valuable to people in PR, marketing,
marketing communications and business development roles. It is also useful to those in hospitality
and conference management.
Home | Training Services | Consulting Services | Our Clients | What Our Client Say | The Global Team |
Events | Publications | Contact Us | About Us
Events | Publications | Contact Us | About Us
| ©2004 ASC Training & Consulting Designed by TC Design tomchangsf@yahoo.com |
ASC Training & Consulting
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS, EDUCATION AND NON PROFIT
BUSINESS, EDUCATION AND NON PROFIT