PUBLIC RELATIONS FOR YOUR OWN SMALL BUSINESS
SEMINAR OUTLINE
BRIEF OVERVIEW:
This highly practical one-day workshop will teach you a number of cost-effective techniques to help you raise your profile in the market,
build a positive reputation and develop lasting relationships with your customers and clients. You will learn how good PR can be the most
effective weapon in your marketing arsenal, and you don’t have to spend large budgets with the big PR firms to be just as successful as
many of their ‘blue chip’ clients.
The seminar will include a variety of teaching techniques including, video, exercises, role play, discussion and small group work.
WHAT THE PROGRAMME COVERS:
• What PR is and how it fits into the marketing mix
• Working with the press – print and broadcast
• Conducting media interviews
• The tools of PR – in particular writing press releases
• Putting a simple plan together
• Budgeting
• Measuring success
• Techniques for raising your profile in the market
• Working with PR firms – the do’s and don’ts
SEMINAR OUTLINE
BRIEF OVERVIEW:
This highly practical one-day workshop will teach you a number of cost-effective techniques to help you raise your profile in the market,
build a positive reputation and develop lasting relationships with your customers and clients. You will learn how good PR can be the most
effective weapon in your marketing arsenal, and you don’t have to spend large budgets with the big PR firms to be just as successful as
many of their ‘blue chip’ clients.
The seminar will include a variety of teaching techniques including, video, exercises, role play, discussion and small group work.
WHAT THE PROGRAMME COVERS:
• What PR is and how it fits into the marketing mix
• Working with the press – print and broadcast
• Conducting media interviews
• The tools of PR – in particular writing press releases
• Putting a simple plan together
• Budgeting
• Measuring success
• Techniques for raising your profile in the market
• Working with PR firms – the do’s and don’ts
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COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS, EDUCATION AND NON PROFIT
BUSINESS, EDUCATION AND NON PROFIT