THE ROLE AND VALUE OF A PR FIRM
If you are currently working with an agency or thinking of hiring one, this could be one of the most useful workshops you will attend. It covers
how to find an appropriate firm, hiring and contracting the agency, how to get the best out of their people, measurement and evaluation and
much more.
The half-day program covers:
• What PR can achieve
• How the agency can add value
• Different types of agencies
• Selection process
• Budgeting and monitoring
• Integrating the firm into your organization
• Managing and measuring your agency
• Pitfalls
• How to be a good client
• Ingredients for success
• Renewing and canceling contracts
If you are currently working with an agency or thinking of hiring one, this could be one of the most useful workshops you will attend. It covers
how to find an appropriate firm, hiring and contracting the agency, how to get the best out of their people, measurement and evaluation and
much more.
The half-day program covers:
• What PR can achieve
• How the agency can add value
• Different types of agencies
• Selection process
• Budgeting and monitoring
• Integrating the firm into your organization
• Managing and measuring your agency
• Pitfalls
• How to be a good client
• Ingredients for success
• Renewing and canceling contracts
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COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS, EDUCATION AND NON PROFIT
BUSINESS, EDUCATION AND NON PROFIT