Founder & Partner
ASC Training and Consulting
Susan Croft, ASC founder and partner, is an and
international public speaker, corporate trainer PR
practitioner. She is a trained journalist and worked on
London newspaper in the early part of her career. She
also specializes in media and public speaking training for
executives, educators and other professionals.
Previously, she was a senior consultant with the
international PR firm, Hill & Knowlton, where she worked
for 14 years. Prior to this she ran her own Los
Angeles-based PR firm that was acquired in 1986 by a
leading international agency.
Susan is still a member of Hill and Knowlton’s training faculty and runs frequent
workshops for all levels of staff, as well as bespoke workshops for Hill & Knowlton clients.
She also developed a proprietary intranet-based product for the firm, known as
ComPASS. This is a communications planning process which provides H&K staff all over
the world access to shared knowledge, resources and tools.
Susan has developed PR campaigns for a wide variety of clients in education, non-profit,
technology, business- to- business, and economic development. Organizations she has
represented include EDS, 3Com, the Government of Singapore, London Business
School, Cambridge University, The UK’s Teacher Training Agency, The Welsh
Development Board, The Mentor Foundation and the Federation for International Volley
As an international trainer, Susan teaches at a number of leading Universities in the USA,
including San Jose State and USF (Tampa). She has also run courses for Georgetown,
UC Berkeley, UCLA and Stanford and has developed one of the first on-line programs on
new trends in communications for San Jose State. In addition she has been a trainer for
the PR Academy, an initiative of the Government of Singapore’s Ministry for Information,
Technology and the Arts.
Susan has also led public and in-house seminars for many of the UK’s leading training
organizations including, Hawksmere plc, Frost & Sullivan and Communications Skills
Europe and the Civil Service College. She is a certified trainer with Lloyd’s of London
and has also run internal communications training for the UK’s Post Office. In addition
she teaches media training at a number of UK universities, including UCL and the London
School of Hygiene & Tropical Medicine, and delivers a variety of training programs for
many leading PR agencies. Susan is a member of the Advisory Board of the London
School of Public Relations and has helped shape the structure and focus of the school’s
Susan has also played a full and active role in public life and has focused specifically on
women’s issues in the workplace. She is a member of the steering group for the
European Commission’s Women in Industrial Research – a special project looking into
ways to encourage more women into industrial research across the European Union. She
is also former chairman of the London Fair Play Consortium, a joint venture between the
UK Government’s department for Employment and the Equal Opportunity Commission,
whose remit is to identify and help remove the barriers to women playing a full role in the
UK economy. She is also a former chairman of the CAM Foundation, the UK’s leading
awards body for qualifications in marketing, advertising and public relations.
In addition Susan is a former Governor of a Girls’ Day School (GDST), and she has
recently developed a series of training workshops, entitled CareerStart, for the GDST
schools to equip sixth formers with the business skills they will need when they go out into
the workplace. She also advises The Duke of Edinburgh’s Award International
Association on the charity’s global positioning and communications strategy.
She is an Accredited Member of the Public Relations Society of America, a Fellow of the
Royal Society of Arts and holds a diploma in Journalism from the UK’s National Council for
the Training of Journalists. Susan is a graduate and active alumna of University College
London and she chairs UCL’s fundraising campaign board in the United States.
She has written two books - “Win New Business” (2002), and “ Managing Corporate
Reputation: The New Currency” (2003) both published by Acorn/Thorogood.
Susan has dual US/UK nationality and spends her time equally between her transatlantic
|©2004 ASC Training & Consulting
ASC Training & Consulting
COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS, EDUCATION AND NON PROFIT