NEW COMMUNICATIONS TRENDS: COMMUNICATING IN THE
This 2-day course will identify and examine the latest trends in communications which are increasingly affecting the role of the marketing
communications professional. The course will provide a solid foundation upon which students can build and amend the communications
programs which they are implementing or managing within their own organizations.
This program focuses on the many new developments and trends which affect marketing communications, and provides an opportunity for you
to comment on these and to suggest other changes which also affect the way you and your organizations do business. The course is designed
to be highly interactive and you will be encouraged to share your ideas, questions and concerns with the trainer and with your class colleagues.
Upon successful completion of this course you will be able to:
Describe the latest developments in communications trends and apply them as appropriate to the needs of your organization
Align communications objectives with organizational goals
Apply an integrated approach to marketing communications program planning
Understand the term “goldfish bowl” and the factors affecting your organization as it operates in the ‘Age of Accountability’
Understand the importance of internal communications and corporate brand development within the scope of marketing communications
ASC Training & Consulting
COMMUNICATIONS TRAINING AND CONSULTING FOR
BUSINESS, EDUCATION AND NON PROFIT