ALLYSON L. STEWART-ALLEN
INTERNATIONAL MARKETING PARNERS, LONDON
INTERNATIONAL MARKETING PARNERS, LONDON
Allyson Stewart-Allen is ASC’s international partner in London and
is a recognised international marketing and inter-cultural expert
advising European and US organisations growing their presence on
either side of the Atlantic. Allyson applies her fluency in French and
German and several years’ consulting experience to the company
she founded, International Marketing Partners, through her
employment with blue-chip consulting firms Price Waterhouse, PA
Consulting Group and Hay Management Consultants.
is a recognised international marketing and inter-cultural expert
advising European and US organisations growing their presence on
either side of the Atlantic. Allyson applies her fluency in French and
German and several years’ consulting experience to the company
she founded, International Marketing Partners, through her
employment with blue-chip consulting firms Price Waterhouse, PA
Consulting Group and Hay Management Consultants.
She is co-author of best-selling book Working with Americans (© 2002
Prentice Hall), the first-ever business manual exclusively about the US
business culture, which helps professionals improve their
relationships with and profits from American business partners,
bosses and colleagues. The book has received a great response
from CNN, Sky, Financial Times, several BBC television and radio
programmes and the Hay-on-Wye literary festival. Notably, Working
with Americans was the first ‘business’ book to feature at the festival.
Allyson is also a contributing author to Win New Business (Croft, ©
Thorogood 2002), as well as authoring Marketing in the USA (© UK
Trade & Investment 2000) for the British Government’s Department of
Trade & Industry.
Allyson advises executives and boards of directors in the professional
services (legal, property, financial and retail), food & drink, travel,
consumer goods and industrial sectors to name a few. Her work with
clients enables them to lead and manage across cultures, achieve
their marketing and business development strategies through
successful strategic alliances/joint ventures, organic growth and/or
acquisitions.
In addition to Allyson’s recent 4-year slot on Sky News Business
Report programme as the “Muse of Marketing,” she appears as a
regular and frequent marketing expert on CNN’s World Business and
Business International programmes. Recent keynote conference
appearances include Economist Conferences, American Chamber of
Commerce Denmark, Institute of Directors Conferences, The Law
Society, The British Luxury Council, British American Chamber of
Commerce, Inspired Leaders Network, Marketing Society and
American Marketing Association on a variety of global marketing
trends and developments.
As well as being listed in Who’s Who in the World, Who’s Who in
America and Who’s Who Among Women, Allyson has been widely
interviewed in The Financial Times, The Wall Street Journal Europe,
Newsweek and Fortune magazines, as well as her regular column in
Market Leader magazine.
Allyson is a member of the European faculty of Duke Corporate
Education/LSE, Forum Corporation, Institute of Directors and
Management Centre Europe. She is also a Fellow of the Marketing
Society, Fellow of the Chartered Institute of Marketing, Fellow of the
British American Project, an active member of the American Marketing
Association, Institute of Directors and serving on the Advisory Board
of the British Luxury Council. She has also been appointed to the
Advisory Board of New York-based Business for Diplomatic Action, the
lobbying group working to improve the image of the US internationally.
She holds a Bachelor of Science degree in International Business
from the Marshall School at the University of Southern California, as
well as an MBA from Claremont Graduate University under the direct
tutelage of Dr. Peter Drucker. Allyson has been based in London
since 1988, and is a US citizen from Los Angeles, California.
Contact Us: Info@asctraining.net
Prentice Hall), the first-ever business manual exclusively about the US
business culture, which helps professionals improve their
relationships with and profits from American business partners,
bosses and colleagues. The book has received a great response
from CNN, Sky, Financial Times, several BBC television and radio
programmes and the Hay-on-Wye literary festival. Notably, Working
with Americans was the first ‘business’ book to feature at the festival.
Allyson is also a contributing author to Win New Business (Croft, ©
Thorogood 2002), as well as authoring Marketing in the USA (© UK
Trade & Investment 2000) for the British Government’s Department of
Trade & Industry.
Allyson advises executives and boards of directors in the professional
services (legal, property, financial and retail), food & drink, travel,
consumer goods and industrial sectors to name a few. Her work with
clients enables them to lead and manage across cultures, achieve
their marketing and business development strategies through
successful strategic alliances/joint ventures, organic growth and/or
acquisitions.
In addition to Allyson’s recent 4-year slot on Sky News Business
Report programme as the “Muse of Marketing,” she appears as a
regular and frequent marketing expert on CNN’s World Business and
Business International programmes. Recent keynote conference
appearances include Economist Conferences, American Chamber of
Commerce Denmark, Institute of Directors Conferences, The Law
Society, The British Luxury Council, British American Chamber of
Commerce, Inspired Leaders Network, Marketing Society and
American Marketing Association on a variety of global marketing
trends and developments.
As well as being listed in Who’s Who in the World, Who’s Who in
America and Who’s Who Among Women, Allyson has been widely
interviewed in The Financial Times, The Wall Street Journal Europe,
Newsweek and Fortune magazines, as well as her regular column in
Market Leader magazine.
Allyson is a member of the European faculty of Duke Corporate
Education/LSE, Forum Corporation, Institute of Directors and
Management Centre Europe. She is also a Fellow of the Marketing
Society, Fellow of the Chartered Institute of Marketing, Fellow of the
British American Project, an active member of the American Marketing
Association, Institute of Directors and serving on the Advisory Board
of the British Luxury Council. She has also been appointed to the
Advisory Board of New York-based Business for Diplomatic Action, the
lobbying group working to improve the image of the US internationally.
She holds a Bachelor of Science degree in International Business
from the Marshall School at the University of Southern California, as
well as an MBA from Claremont Graduate University under the direct
tutelage of Dr. Peter Drucker. Allyson has been based in London
since 1988, and is a US citizen from Los Angeles, California.
Contact Us: Info@asctraining.net
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