


Laurel Herman
Positive Presence
Laurel Herman, is our image and impact consultant in London and a valued member
of the ASC global team. She started her career by training as a statistician before
marrying and starting a family. While still at home with the family, she inadvertently
created Concept Shopping – a groundbreaking way for discerning women to shop and
this soon became very successful with a high-profile client base.
Laurel developed a great interest in all the issues surrounding Impact and Influence.
With many years of in-depth experience at a one-to-one level, and having honed her
own intuitive skills, she went on to create Positive Presence. This is a specialist
consultancy that brings a unique sensitive and “intelligent” approach to image
consultancy. Positive Presence concentrates on appropriate Impact Optimisation -
appropriate to personal status, age, personality, lifestyle, physical
characteristics…and aspirations. Positive Presence works with all types of
organisations and private individuals, including those at the highest levels in the
professional and business sector.
Clients include Linklaters & Alliance, Barclays Bank, HSBC, IBM, PwC, Ernst &
Young, Pfizer plc, London Business School, HM Treasury, Procter & Gamble and
Deloitte.
When Laurel’s own 27-year marriage ended, she became more and more aware of
the extent of divorce today and of all its manifestations – emotional, legal, social,
practical and motivational. Having recovered, her new-found knowledge and
experience led her to create another business that would help others to get through
and build a new positive life. Union is a membership organisation which deals with all
the problems and challenges for those who find themselves single-again. A
groundbreaking concept, extremely ambitious in its breadth, Union has just launched
in London and the South East and will ultimately become a national brand.
Recognised as an objective, informed expert on all aspects of Personal and Business
Image, Style and Impact, and as a member of the Professional Speakers Association,
Laurel is invited to address audiences regularly on these and other related topics with
which she has personal interest such as Mid-life, Life Changes and Divorce.
Laurel also frequently appears on radio and TV and works together with the press on
various projects.
The second edition of Laurel’s book for the Chartered Management Institute,
Managing your Image in a Week, was recently published by Hodder & Stoughton
and has just been translated into Spanish.
2004-05-03
Positive Presence for you…
• Escorted Shopping Experience
Objective sourcing, styling and advice minimises your time, effort and money whilst
eliminating mistakes and ensuring maximum impact.
• The First Impression
A personal consultation resulting in an objective assessment, an audit and advice in
order to make maximum impact.
• The Wardrobe that Works
A wardrobe audit and detox that makes your wardrobe work for you ensuring that you
always have the right thing to wear and that you know how to wear it.
• Image 2004 Compliant
Upgrade to Image 2004 … contemporary, global, credible and optimised.
• 1:1 Style or Impact Coaching
Intensive interactive and visual hands-on sessions with Laurel Herman
• SmartCasual Confusion Syndrome
Visual coaching session …so easy once you know how!
• Personal programme
Any or all the image ingredients …voice, body language, etiquette, grooming or
wardrobe plus media, presentation, networking, verbal skills, etc.
• Make Over Treat for women only
A real life gradual makeover – nails, hair, make-up and wardrobe. But not a take-over.
Working together, as a partnership, we enhance you relevant to your lifestyle, age,
personality and physical characteristics.
• Magic Wand Makeover for women only
Total refurb in a day with maintenance advice – a great gift, or for you, to you
• Bespoke Treat days for groups of colleagues or friends
D-i-y makeover day, Life begins at?, pre wedding etc.
Positive Presence for organizations, businesses, groups & networks
Providing Strategic consultancy
1:1 coaching
Seminars and workshops
In-house style clinic
Thought-provoking talks and presentations
Entertaining information-led events and talks
The first impression programme
Used For High profile and fast track individuals
Team building and staff benefit
Management and leadership training
Image management
Personnel awareness and upgrading
Corporate hospitality
Business development
Fund raising
Front of house and support staff optimisation
Clients Include HSBC, Barclays Bank, Ernst & Young, Deloitte, IBM,
BP, Iron Trades plc, London Business School,
Accenture, Linklaters, Procter & Gamble, Pfizers etc
… and too many private men and women to mention
--even if we could!
Recent Press Legal Business, Saturday Telegraph Magazine, FT,
Includes The Economist, The Times, Accountancy Magazine,
Daily Mail, Financial Adviser, The Director,
The Guardian, Sunday Business, FHM, Building
Magazine, Pharmaceutical Marketing, Legal
Business, Personnel Weekly ……… to name
but a few!
Contact: Info@asctraining.net

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